Sep 20, 2019 | By Athena Chen
Nov 28, 2017
Reserved, the Polish fast-fashion retailer that’s expanding internationally, has unveiled its new Christmas campaign starring a clutch of in-the-spotlight names.
The label, which previously had Kate Moss as its brand face, is now working with Jourdan Dunn and Adwoa Aboah (who is also currently on the cover of the new British Vogue magazine) for the holidays. The models are promoting the brand’s take on festive style and sport pieces from the Reserved Christmas range in a video and shoot designed to capture “the climate of the fashion photography of the 1960s” that features Bobby Helms’ 1957 classic “Jingle Bell Rock”.
In-demand director Gordon von Steiner was at the helm with the company saying he has created “a fairy-tale, colourful (at times surreal) Christmas atmosphere tailored to the vision of the Reserved campaign.” Despite the 1960s take for the campaign, the company said its festive womenswear collection actually has an 80s-into-90s edge with plenty of shine. Meanwhile the men’s offering mixes a “British” look with streetwear.
Fellow high street brands have also opted for famous female faces to front their Christmas campaigns. &OtherStories is collaborating with french singer Lou Doillon for their holiday collection.
“For us, Lou Doillon is the ultimate French muse. The singer-songwriter embodies the enigmatic and effortless sense of style associated with French women and has inspired our Paris Atelier to translate her ‘je ne sais quoi’ into this year’s celebration collection,” the brand’s website stats. The rock and roll collection is inspired by menswear, featuring a velvet suit and the classic white shirt.
Warehouse was also inspired by a French muse, working with designer and fashion star Julia Restoin Roitfeld. The campaign is called Julia curates Christmas and the collection features feminine party dresses. The focus is on dressing up for the holiday season so there’s a selection of heavily sequinned items, metallic finishes and velvet lace pieces.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.