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thakoon

Thakoon Spring/Summer 2007

I know I’m not the only one who’s stopped hitting up the Gap in the quest for Perfect Basics. In the past few years the sizing has gone wonky, things aren’t cut properly, and the whole store just seems dated and boring. But come April 17th, you’ll find me pretending to be back in the suburbs, pawing eagerly through the racks. Why the change of heart? As part of Gap’s partnership with the CFDA/Vogue Fashion Fund, 2006 Fashion Fund winners Doo-ri Chung of Doo.Ri, Thakoon Panichgul of Thakoon and Rodarte’s Kate and Laura Mulleavy will be designing white shirts for the limited edition (really what isn’t limited edition?) Gap Design Editions collection.

doo.ri

Doo.Ri Spring/Summer 2007

It’s a move ostensibly meant to bring up and coming designers to the masses, but really it’s a brilliant marketing ploy, a baby step in bringing the Gap back to its former glory. Selling for $68-$88, the shirts won’t feature the designers names, which kind of defeats the purpose of the whole shebang but probably won’t act as a deterrent. The talented lads and lasses will be featured in print ads and promotional materials though, so be on the lookout! Finally, a reason to head back to the comforting world of the Gap. Let’s put those horrible Boyfriend Trousers behind us and move on better times, shall we?

rodarte

Rodarte Spring/Summer 2007

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  • Darcie

    Finally a reason to go back to shopping at the GAP. My supply of plastic navy blue drawstring lunch bags is running low…Ive been holding on to some of those since the early 90’s.

  • April 17? Wow, so soon! Mall shopping has almost become fun again. . . almost.

  • So the Gap is back…hum…I guess they do need it after the lukewarm success of the RED campaign.

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