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Exposed: La Fille d’O

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We’ve been obsessed with the W-wire bras and peekaboo panties featured in this mesmerizing video by In Flagranti for awhile and were delighted to finally meet the designer behind the line La Fille d’O, Murielle Scherre, at Curve earlier this week. Although La Fille d’O (a reference to The Story of O) has been around for almost a decade, this season marks the brand’s trade show debut. With its punk attitude and edgy, inventive designs, La Fille d’O already has a huge underground following, counting such trendsetters as Lady Gaga and Roison Murphy as fans. Scherre is set to open her own boutique in Belgium (where the line is completely sourced and produced) this year, and judging by the enthusiastic response at Curve, she looks poised to conquer the American market as well. Stay tuned for more from La Fille d’O in our complete trade show coverage of Curve.

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