Sep 17, 2021 | By Crystal Tay
Big data meets consumer insights, Experience WGSN.
Sep 05, 2021
By WGSN Insider
Our Moscow Inspiration City Guide explores the hidden gems and homegrown creative scene of this enigmatic destination, where Moscovites have rediscovered the local.
Moscow’s cultural scene is flourishing, despite the pandemic’s restrictions. Events such as the Beats Film Festival have opened to the public, while preserving a digital version. The Pushkin State Museum of Fine Arts’ digital content includes 3D tours and video. For a more contemporary fix, GARAGE Museum of Contemporary Art is both progressive and minimal, with exhibitions highlighting social and ecological issues.
In retail, innovative spaces combine e-commerce concepts and IRL experiences. Lifestyle and home boutique Crosby Studios showcases interior pieces that are all available to order, including its signature blue velour couch. In the fashion sector, concept store KM20 is famous for its collaborations with luxe streetwear designers and offers exclusive installations and drops.
Sustainable projects are slowly taking over the city, with young project Dressx encouraging customers to buy digital clothing; while new zero-waste store Kotomka Zero offers beauty, homeware and organic food by the kilo, as well as hosting lectures and giving advice on sustainable living on its Instagram.
Brands to know include Ushatáva, whose loyal followers love its minimalist style and oversized cuts. Accessories brand Tati York has already made the cover of Vogue Russia and specialises in joyful accessories, including embellished satin cross-body bags.
Beauty brand Ma & Mi began as a nail studio, but has grown to be a beauty platform for both physical and digital wellness. With 100,000 followers on Instagram, it now has a store and online academy. Wellness is also encouraged in Holi Yoga & Café, where a holistic community has been built alongside classes and yoga tours.
Moscow takes on both international and heritage cuisine, combining new flavours with eclectic interiors. Restaurant Severyane is famous for using the traditional pechka stove inspired by the culinary heritage of the Russian North, while hidden spot Meow Bar’s sophisticated snacks and good cocktails make for a friendly and informal atmosphere.
If you’re a WGSN subscriber, get inspired by the best of Moscow in our Inspiration City Guide on the site.
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