Explore Amsterdam via our Virtual City Guide

WGSN Original Image

The optimism fuelled by the re-emergence of Amsterdam is filling the city’s summer air, as well as its thriving creative industry. Long-celebrated for its tourism and cultural heritage, follow our Amsterdam correspondent Matthijs Loriaux for an insider look at how the capital of the Dutch creativity has evolved.

The city has always been a global denim centre. Tenue de Nîmes is one of the mainstays, while Kings of Indigo focuses on a mission to produce clothing in a socially and environmentally sustainable manner.

WGSN Original Image

Local youth-driven brands are celebrating inclusivity with creativity. Check out Daily Paper, which revisits the African cultural heritage and the migrational roots of its founders and community. The recently opened store Oallery offers in-demand obscure streetwear brands and has quickly become a go-to for young locals.

WGSN Original Image

Emerging hospitality concepts that answer the city’s demand for sustainability are shining. Willicroft, which offers plant-based alternatives to cheese, and Unbound, a green urban getaway, are some of our favourites.

If you’re a WGSN subscriber, explore the re-emergence of Amsterdam further in our Virtual Guide on the site.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Big data meets consumer insights, Experience WGSN.

Related Stories

Naturally Brilliant Colour at Kew Gardens

Beauty brands prepare to step into the metaverse

The captivating power of nostalgia