Experiential lifestyle retail expands in Hong Kong

Bookstore Page One is among the latest retailers to expand their store footprint to create more sociable and experiential space despite the skyrocketing rents in Hong Kong.

Following HMV’s new retail concept launch in Central two months ago, Page One is set to open a completely revamped store at one of Hong Kong’s busiest shopping mall Harbour City. Standing at a massive 35,000 sq ft, the new store includes a bakery, a restaurant, an outdoor garden, an expanded stationery and gift section and a new addition of lifestyle and interior retail section.

Brands that have been brought in exclusively by Page One include international furniture names Out of Stock, Mushroom and a selected range of local homegrown accessories labels.

This trend of creating bigger experiential space instead of packing a store with merchandise is at full swing in Hong Kong, with retailers like agnes b and Marks & Spencer opening massive flagships that includes food and beverage and other lifestyle options. Some retailers also tap into this trend by opening pop-up lifestyle shops such as Marimekko’s pop-up café and A Bathing Ape’s partnership with Triple O.

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