Exclusive Video Interview with Jason Denham

Built on an obsession with tradition, quality and a philosophy of “the truth is in the detail”, Amsterdam-based denim label Denham has grown to become one of the most progressive and respected labels in the industry. Stylesight sat down with the visionary Jason Denham to highlight the success behind the brand.

Earlier this summer the Stylesight denim team was invited to sit down with Jason Denham, founder and chief executive of Denham at their London flagship store to discuss the latest developments for the brand. A tough man to pin down, we thought it best to capture his wealth of knowledge and wisdom through a video interview that would highlight the brand’s progressive design approach. In this short video, as part of a two-part series, Jason talks us through Denham’s virgin to vintage process, the garment library and Italian vs. Japanese laundry.

Stay tuned for part two where Jason reveals a more undisclosed segment of the Denham business.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Get more Denim insights as a WGSN subscriber

Related Stories

A major collection of archive Helmut Lang is being exhibited at PFW

Sportcore: The evolution of Normcore


New tech: Denim gets eco-friendly