Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Aussie denim brand Ksubi celebrates the launch of its latest Ksubi Kustom denim line with an exclusive peek inside the studio of designer Pauly Bonomelli.
Back in 2011 Ksubi launched “Ksubi Kustom” – a customisation service and retail line that offers shoppers a chance to personalise their Ksubi garments with made-to-order alterations. Run out of the eclectic atelier space housed within the Ksubi Ghost Shoppe in Paddington Sydney the custom line offers absurdly cool, one-off and limited run samples in the raddest and baddest D.I.Y. style. Ksubi designers Pauly Bonomelli and Emma Mulholland are the team behind it all, applying artisan finishes and specialist fabric treatments like bleaching, tie-dyeing, printing, embroidery, studding, and shredding.
The latest selection of modified looks include everything from hand painted tongues with Horus eyes, neon green slime shorts and graffiti like doodles to allover studded and tie dye shorts and jackets. Fashion magazine Nylon enlisted photographer Byron Spencer to go capture the Kustom madness as part of their August Denim Issue, shooting Bonomelli in action in the atelier. As you can see from the images the studio is just as bizarre as the designs: a personalised workspace of controlled chaos with hand painted murals on the walls and desks covered with fabric rolls, paint tubes, sewing machines and weird found objects.
Nylon also ran an interview with the designer as part of the feature. Below we have selected a few of our favourite quotes:
What was the impetus for Ksubi to start doing custom?
To bring back life.
What’s you background in design? How did you get connected to the guys at Ksubi?
I studied for four years, came to Sydney, and have worked here since for a couple of different labels. I met them all after a mate passed my name on to the art department when I returned from jail.
What’s the craziest custom piece you’ve ever made?
Probably my diamond bunny gimp for Hong Kong department store I.T’.s anniversary gift. Check the video if you can find it on the interwebs. That was heaps of fun.
What are some of your signature embellishments? And your favorite kind of piece to work on?
Since the interwebs took over signatures don’t really exist I don’t reckon. Favorite thing to work on is a vest.
Who best epitomizes the ksubi kustom style–living, dead, make believe?
Apples Ryan-Russo, she has the best style. Actually her whole family does; Robbie, Chiiko, Frankie Magic. They are ruling.
What’s one thing you’d never do to a Ksubi Kustom piece?
Never say never.
What’s on the playlist you listen to while you customize?
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.