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Earnest Sewn, a brand with a commitment to authenticity and quality products announces their Vintage Exchange program. The innovative denim label is asking its loyal customers to bring back their well worn, well loved, original Earnest Sewn Jeans to any of the brand’s retail stores, in exchange for a 30% discount on a new pair. The pioneering design team will review the returns and take inspiration from the distress marks and wear patterns of the jeans to create the authentic vintage aesthetic for which they are known. If the style makes it into the next seasonal collection the jean will be named after the customer who returned the worn pair, ever solidifying their place in the brands historical archive. The design team spends much of its time researching denim’s rich historical past and references these details in the design of their jeans. In 2004, the brand came up with a program with the legendary Pastis restaurant in New York’s Meatpacking district, where they gave the wait staff raw rigid jeans to wear for 6 months to a year, and then took the jeans back to analyze the wear patterns and distress which led to the creation of the popular “Pastis” wash style. This new Customer Vintage Exchange program arose earlier this year when an editor sent us a picture of Model Natasha V wearing her pair of Earnest Sewn Harlan 18 jeans from one of the first production runs. The well worn jean inspired the new “Chloe” wash in the Fall, 2009 collection.

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