Oct 16, 2017 | By WGSN Insider
Request a demo to see WGSN for yourself.
While European fashion houses line the tony streets of the Golden Quad, Milan’s latest luxury establishment has settled in the heart of the Duomo. Excelsior Milano is a seven-floor concept store brought to you by Italian retailer Gruppo Coin and French starchitect Jean Nouvel.
The project began with Nouvel’s effort to save the former Cinema Excelsior, efforts which resulted in rotating one sheets from classic and cult movies lighting up the exterior marquees. Upon entering Excelsior, shoppers will discover the vast beauty department and corners from Laduree, Tiffany & Co. and Valextra luggage. Above the ground level, the first floor contains contemporary threads from American labels like Rag & Bone, Helmut Lang, Vince and Theysken’s Theory. The second (men’s) and third (women’s) floors are curated by revered Milanese boutique owner – and Excelsior Artistic Director – Antonia Giacinti. The ANTONIA floors are a fashion lover’s playground, stocking a mix of designer wares ranging from Balmain and Maison Martin Margiela to Band of Outsiders and Altuzarra. The top floor contains of bevy of women’s accessories (also chosen by Giacinti) from Pierre Hardy, Christian Louboutin, Givenchy and a Manolo Blahnik shop-in-shop. After some light (or heavy) shopping, gourmands can whet their appetites browsing through Excelsior’s basement level gourmet grocer or have a meal at Eat’s, a slow food bistro located on the mezzanine. – Christina Mannatt
Galleria del Corso, 4 20100
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.