Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Last night, premium denim brand Evisu invited us to celebrate its 20 year journey of glory in the denim world with a celebratory exhibition party in London’s East End.
Marking their 20 year impact on the premium denim market, Evisu hosted a party to showcase 20 hero pieces of heritage denim through the ages, as well as a collection of art designs created following a competition in collaboration with Don’t Panic. Some of the city’s most renowned artists such as INSA, Pete Fowler, Jeremy Ville, Jack Teagle, and Sumit each created their very own special piece of work based on the Evisu brand ideology, ‘Make the Rules’.
Gearing up for their exciting collaboration between New York-based contemporary artist Tomokazu Matsuyama next year, Evisu celebrated their Japanese heritage with a sushi bar (including an epic sushi seagull), complimentary Kirin, live djs and traditional Japanese artists on hand to personalize jeans.
As one of the first true collectible denim brands in the world, the event pulled a huge crowd of denim heads and industry gurus alike, showing that Evisu continues to play a pivotal role in the premium denim category. They will be rolling out parties the world over with similar star-studded activity taking place in cities including Beijing and Shanghai later this month.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.