Whether you’re looking to browse designer goods in a truly inspiring retail environment, or just window-shop, WGSN Senior Menswear Editor Jian DeLeon has you covered
Over in Paris, the runways just finished showing the latest women’s collections from lauded designers, and even some men’s looks too, courtesy of especially buzzy labels like Demna Gvasalia’s Vetements. But as fashion brands look to realign their catwalk schedules in order to more quickly capitalise off consumer excitement, the retail level remains where the action is.
Paris’ menswear retail sector has seen the rise of several new stores in the past few years, from vertical shops like Harmony, the brainchild of David Obadia, who made his name with the hyped streetwear label Brooklyn We Go Hard, while ANDAM prize winner Stephane Ashpool of Pigalle has built a quiet empire on a street fashion-meets relevant youth culture retail platform and corresponding collection. Whether you’re looking to browse designer goods in a truly inspiring retail environment, or simply looking to recharge with an afternoon espresso while window shopping, here are five shops worth walking into with a robust offering for men.
12 Rue Perrée, 75003 Paris, France | +33 1 44 61 53 60
Neighborhood: Marais Nord
Opened in 2013 by three friends, Anaïs Lafarge, Romain Joste, and Guillaume Steinmetz, The Broken Arm is part café, and part multi-brand boutique. Whether you’re hankering for a caffeine fix, quick bite, or looking for the latest collections from labels like Our Legacy, Lemaire, Raf Simons, Gosha Rubchinskiy, and Vetements, the posh interior and well-edited selection appeals to discerning jet setters and savvy locals alike.
111 Boulevard Beaumarchais 75003 Paris | + 33 (0)1 42 77 00 33
Neighborhood: Haut Marais
A one-stop shop for all things stylish, Merci offers everything from kitchen utensils, housewares, tchotchkes, and succulents alongside an impressively-presented selection of men’s and women’s clothing. Should you get tired while perusing the multi-floor store, you can take a break in the beautiful garden and enjoy a bottle of wine or two.
19, Rue de Saintonge Paris, France | +33 1 44 61 36 59
This Seoul-based store’s Parisian outpost is located just near the Marais neighborhood’s main shopping hub, less than a stone’s throw away from the flagship of lauded French label Lemaire. Thom Greyhound’s first international location offers an eclectic mix of covetable men’s and women’s labels housed in a sparse, well-mirrored interior that gives the goods on offer plenty of room to shine–and many, many opportunities for selfies. Merchandised in a way meant to incite a sense of discovery, finding key pieces from designers like J.W. Anderson, Marni, Off-White, Tim Coppens, and Casely-Hayford almost feels like a hunt, which is a good thing.
40 rue de Sévigné 75003 Paris France 3ème, Marais | +33 148 87 10 22
Founded in 1980 by Martine and Armand Hadida, this premier Parisian boutique has multiple locations, but its rue de Sévigné location boasts a beautiful perfume-lined interior designed in collaboration with Belgian artist Arne Quinze. The wooden planks and 147 video screens bring visitors further into L’Eclaireur’s unique universe, characterized by men’s collections from Ann Demeulemeester, Craig Green, Haider Ackermann, Yohji Yamamoto, Anrealage, and special offerings like a recently launched capsule with Toray.
20 Rue Barbette 75003 Paris, France
Officially opening on March 10, the hard-to-define New York label with a global street culture appeal bows into the Parisian market with its new store in the Marais. Unsurprisingly, there’s already a queue up the block for Supreme’s undeniably covetable offerings. True to the brand’s roots, the shop will be headed up by Samir Krim, a French skate scene fixture who helms a brand of his own—Minutia.
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