Jul 11, 2017 | By WGSN Insider
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The 72nd edition of Pitti Bimbo wrapped up this past Saturday in Florence. Featuring over 500 brands, the show had 10,200 visitors and showcased runway shows from Miss Blumarine, Woolrich, Fendi, Sarabanda, Miss Grant, Silvian Heach, Calvin Klein, Ice Iceberg, Custo Barcelona, Elsy, Fracomina and CP Company Blauer. Brands from the U.S. were Oopsy Daisy Baby, Hudson Threads and Sundek.
With the theme “Pitti City,” this show also marked the first edition of “Who is on Next?” a contest for new talents in the children’s fashion industry. Sponsored by Pitti Immagine and in collaboratiom with Vogue Bambini and AltaRoma, the contest selects eight finalists who are given the opportunity to show their collections at Pitti Bimbo. This year’s finalists were Paola Bruzzone, Simona Guaini, Francesca Heusser, Lea Paolini, Josiane Strocchi Fabiani, Barbara Barbantini, Michela Grassetti and Elena Tavella. Stay tuned for a more detailed report on Pitti Bimbo’s leading trends and key brands.