Feb 08, 2017 | By WGSN Insider
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Apr 26, 2013
Sao Paulo hosted another successful Fashion Weekend Kids from April 12-14. With approximately 4,000 people in attendance, the event showcased kid fashion shows and endless entertainment and activities. The theme for the weekend was “Sports Club” with animal mascot decorations and competitive games for the attendees. Tennis coach Albers Bernardes taught tennis lessons, My Gym provided an athletic circuit, Crocs brought in a trampoline and Hotel Transamerica set up a small area to practice golf.
For the mini Instagram addicts, INSTAPHOTO created a #FWKids hashtag and printed out photos with the hashtag in real time. Cyrela provided a lounge area for the adults to sample coffee and Diletto offered ice cream to attendees of all ages. Last but not least, a robot from Bradesco Bank rolled around the event to excite the kids.
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