Oct 17, 2017 | By Erin Rechner
Request a demo and see WGSN for yourself.
Stylesighters stopped by the official grand opening of the 77Kids flagship store at American Eagle Times Square. “Rock On” was the theme of the grand opening party at the Style Lab shop, with the entire lower floor decked out in guitar-playing, denim-clad mannequins and graffiti-covered posters. The event included sweet giveaways, and entertainment to keep every kid busy, with drum sets, music-video-making, and photobooths. Divided into sections by gender, including a separate mezzanine for Little 77 (0-18 months), the retail store-turned-playhouse featured baby motorcycle jackets, graphic tees and an abundance of toys and accessories including kid’s books. Stylish kids wandered the store in denim jackets and bright sneakers, preparing for the fashion show later that day.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.