Eudon Choi finds creative inspiration within the work of Georgia O’Keefe

London: Georgia O’Keefe had a strong influence over Eudon Choi’s latest collection. The construction was exquisitely executed with a combination of precise tailoring, relaxed ease, and luxe crisp materials producing an effortless effect that was a cross between Eastern and Parisienne. A mainly neutral palette was complemented by the soft pastels found within the naïve floral jacquards. Thoughtfully placed ruffle details updated essential outerwear and created of-the-moment off-kilter hemlines. –Deirdre Pérez

Silhouette: Streamlined / Relaxed ease / A-line / Asymetry / Trapeze

Key items: Suits and sets / Trapeze shirtdresses / Tapered trousers / A-line skirts / Exposed shoulder dresses / Button-front shirts / Tailored jackets with ruffle-details / Trench coats / Summer toppers / Short shorts / Asymmetric dresses

Colour: Black / White / Pale beige / Toffee / Rose / Green / Yellow / Cobalt / Powder blue /

Print & pattern: Naïve florals inspired by Georgia O’Keefe

Materials & Trim: Cupro-linen blends / Lace / Crepe / Jacquard / Silk blends / Cotton blend shirting

Footwear: Mules


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