Eucalyptus: The 2016 Holiday Season Merchandising Trend


Like most Americans, I spent last weekend at the shops, in an effort to cross off those last few names from my holiday shopping list. While browsing in both Old Town Pasadena and Newport Beach’s new Lido Marina outdoor shopping plaza, I noticed a subtle, yet pleasantly noticeable scent, which permeated through many of the lifestyle retailers. The aroma didn’t come from a scented candle or home fragrance like I originally thought, but rather from fresh eucalyptus leaves, liberally used in visual merchandising displays at several of the stores I visited.

It’s no surprise that retailers are embracing eucalyptus, especially for the holidays, as it ticks off boxes in both the natural home and wellness categories. Eucalyptus is a known remedy for cold, cough and wintertime respiratory ailments, but can also be helpful in combatting stress.

eucalyptus is a key 2016 Holiday Season trend

Jenni Kayne, Newport Beach

With the growing consumer interest in natural materials, eucalyptus feels fresh, optimistic and environmentally appropriate, as oppose to shimmery tinsels or plastic ornaments. While these festive decorations will always have a place in holiday visual merchandising and product, it’s clear that shoppers are looking for more natural, environmentally friendly alternatives. Our recent US Christmas Retail Round-up shows that even commercial retailers like Target and Home Goods are embracing a more natural aesthetic, showing a plethora of leafy motifs, wood, bark and other organic materials.

Plants are a key 2016 holiday season trend


And if Pantone’s 2017 Colour of the Year, Greenery, is any indication, the consumer appetite for greens shows no plans of being satiated. Fresh plants at retail and in visual merchandising displays are a huge hit for the 2016 Holiday Season and are sure to be a key trend for seasons to come.

Terrain Home

Terrain Home

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.