Jun 26, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
While the dust may have settled over the Fall/Winter 2014 runways, there is a still a ton of inspiration appearing from emerging designers. Today we highlight Parisienne-cum-London label Être Cécile and their awesome selection of contemporary denim silhouettes.
Fashion blogger Susie Bubble caused a frenzy during one of the first days of London Fashion Week in February when she hit the shows in an unknown and as-yet-unseen double denim outfit. As with the nature of today’s blogs and Instagram posts, frantic readers were quickly informed that the crest embroidered two-piece was by London-based designers Être Cécile. The brand burst onto the scene for S/S 13 with their witty attention-grabbing slogan t-shirts that were swiftly picked up by fashion editors, celebs and models alike (Cara Delevingne and Rita Ora, to name a few), propelling the brand into the fashion hemisphere and beyond. The anonymity of its four fashion-insider founders further gave the brand its cult status amongst the fashion crowd.
The quick success of Cécile has allowed the designers to present a full ready-to-wear collection for F/W 14 that encompasses denim pieces alongside luxury track pants and statement tees. The collection embodies a casually cool, downtown style, touched with New York varsity and a quintessentially Parisienne edge. Saturated indigo shades are the look du jour, with perfectly tapered pants, gently oversized shirts, asymmetric skirts and refined truckers patched with statement slogans all hitting the right note.
Find out more on the Être Cécile here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.