May 30, 2019 | By Louise Squire
Jul 15, 2016
By WGSN Insider
The summer season is here, when our accessories shift from umbrellas and weather-resistant boots, to summer sandals and sunglasses. And the one key item that will be spotted on the beach and your Instagram feed this summer is the perennial beach bag. But if you still think of your beach bag as a battered straw-like accessory, then it’s time to get to know Muzung Sisters.
The ethically sourced luxury handmade basket bags are created by friends Dana Alikhani and Tatiana Santo Domingo, in collaboration with 16 different artisan communities across four continents. The brand name means ‘wanderer’ in Swahili and in addition for the fashion conscious element of the brand, the designs are on trend for now into S/S17.
The Muzungs Sisters styles include over-embellished designs, with fringed tassels, colourful pompoms, mirror embroidery and sequins. Big enough to fit your beach towel and sunglasses, these key decorative styles update the traditional beach bag, offering a fresh new option for shoppers and beach side consumers.
The brand’s Instagram account is a must-see for accessory fans, with an appreciation for handcrafted fashion and wanderlust travel. The brand collects imagery from their globe trotting consumer community, as they take their beach bags, and wider accessory offerings (such as bucket bags, cross body bags and decorative footwear) across the world.
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