Apr 18, 2018 | By Sandra Halliday
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Jul 28, 2017
By WGSN Insider
Estée Lauder has unveiled the campaign for a second limited edition make-up offer with pop-star-turned-fashion-designer Victoria Beckham. The new Victoria Beckham Makeup Collection with Estée Lauder will be available from this September at the two firms’ websites, as well as in selected stores and Beckham’s own flagship in London.
Beckham herself fronts the digital and print campaign, with imagery shot by photographer Lachlan Bailey in New York City.
The first make-up collaboration between the beauty and fashion brands launched last year and was an undeniable success. It sold out fast with a follow-up comprising key collection-one products earlier this year on the back on continuing demand.
The company is understandably putting major backing behind the second major collaboration and has expanded it for this time. It now features 18 products and two make-up kits with the company bringing back some of the first collection’s success stories and adding new items in response to customer feedback.
Stephane de La Faverie, global brand president at Estée Lauder, said that the new collection “will further amplify the aspirational beauty conversation with deeper product innovation, newly curated beauty looks and dynamic digital beauty content to inspire women around the world.”
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