May 11, 2018 | By WGSN Insider
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At last month’s Cosmoprof Bologna trade fair, Essence unveiled a vending machine which proved to be a huge hit with attendees at the show. Long queues of women waited eagerly to get their hands on one of the Essence Gel Nail Polishes displayed inside. “Beauty dollars” were handed out to consumers enabling them to receive a free nail polish.
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