Anna Larson is a new name on the fashion week calendar, although she is an industry veteran after running her own showroom.  Launching her collection under the name Erro, which translates into “to stray” in Latin, Larson has partnered with Eventide designer Christian Stroble as well as jewelry designer Bliss Lau for her edgy debut. The result is a dark but layered approach to S/S 10, in line with the gothic rock and roll trends currently popular for the Juniors and Contemporary customer referencing Helmut Lang and Rick Owens.

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