Jul 04, 2017 | By Lizzy Bowring
Request a demo to experience WGSN.
London: Delicate lace, digital florals and intricate embroidery were key elements of Erdem Moralioglu’s dreamy, ultra-femme collection. Dresses and tiered skirts accented the natural waist and made for a silhouette that hinted at a 1950s influence. Slim, cropped pants in the eye-catching prints were paired with printed button-up shirts, buttoned all the way to the collar for a prim look. Triangles in contrasting prints were pieced together for dresses and skirts, suggesting grandmotherly quilts but in a desirable, contemporary way. The embroidery was discreet and engineered, similar to the technique the designer used last season, and added depth to his signature prints. Though hemlines mostly hovered near the knee, a long chiffon skirt paired with a matching button-up was a highlight and connected the collection to all the airy, ethereal looks that have made an impact on runways so far this season.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.