Jul 04, 2019 | By Alice Gividen
Nov 27, 2017
Engagements are having their moment in the sun. Today’s news cycle is all about the joyous news that Prince Harry is engaged to actress Meghan Markle. And, from a industry perspective, retailers have never been more concerned with engagements and marriages. Just earlier this year it was revealed that the jewellery industry is struggling to capture the hearts and wallets of Millennials. In our Insight report (subscribers can read up here) called Millennials: Engaging the Engaged, we revealed that the Millennial consumer is looking to fulfil a different checklist of things when it comes to their rings.
“Having come of age in one of the most challenging economic times since the Great Depression, there’s no doubt that Millennials are savvy shoppers, known to wear thrifted finds and discounted must-haves as a badge of honour. However, a recent global study by Nielsen found that Millennials’ acute sense of social and environmental responsibility means that when it comes to what really matters, they aren’t afraid to dig deep. Almost three-out-of-four respondents said that would pay extra for sustainable products and services,” says WGSN’s Ella Hudson. As a result vintage jewellery is having a revival with this age group. In particular we’re seeing more love for the brands that are putting sustainability up there alongside great design.
Below WGSN’s Anna Ross highlights three brands that are ticking the boxes with Millennials.
Specialising in personal and exceptional bespoke jewellery commissions, London-based Hattie Rickards’ rings aim to tell the personal stories of each bride-to-be. Every piece is handmade in the UK from ethically sourced materials, using fair labour practices. Rickards’ signature is form and colour that underpins the trend for colourful stones rather than classic diamonds.
Victor Barboné Jewelry
Vintage fan? Then look no further than Victor Barboné, the New York- and online-based antique and vintage collectors owned by Andria Rogers. One-of-a-kind pieces are handpicked from across the globe and showcased on Instagram to an impressive 33,000 followers. Designs range from Victorian to Art Deco and everything in between.
Niza Huang Jewellery
Taiwan-born, London-based Niza Huang creates jewellery that bridges the gap between fashion and craft. Inspired by nature, Huang incorporates organic, unfaceted stones with textured metals to create one-off designs that make for individualist engagement rings for brides with unique taste.
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