19 hours ago | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
British denim brand Endrime taps Nick Clements to shoot the Autumn/Winter 2015 lookbook A Kind of Blue.
As one of the most knowledgable and geeky denim heads in the industry we’re always excited to see what Mohsin Sajid of Endrime has up his sleeve each season. An expert in denim design and the fabric itself, Mohsin has made a name for himself through his technical designs that blend modern construction methods with traditional craftsmanship. Over the past 2 years, he’s wowed the denim scene with his signature ergonomic fits that feature meticulous details alongside fabrics from top-shelf Japanese mills, including Collect, Kaihara, Amhot and Karabo. Suffice it is to say they’re not your traditional five-pocket jeans.
A few weeks back we passed by his East London studio to take a look through his latest collection to see what he had in store for A/W 15. Using the past as a touchstone for moving forward, Mohsin has redesigned and reworked a number of vintage pieces throughout the range including a rare 1954 British Army pant made from a khaki British selvedge. Paying tribute to the relic, Mohsin has tweeked the design with a cropped fit, repositioned pockets and updated in a sweet herringbone selvedge. Other notable piece include a selvedge blazer that truly shows off Mohsin’s knack for technical ergonomic design, as well as French worker jacket and a pleated trucker with impressive dart manipulation. He also expands upon his women’s range too, giving the gals a taste for his geeky designs with some great items like a black stretch selvedge pants, loopback terry sweats and a womens selvedge jumpsuit. For the lookbook, Mohsin tapped local denim head Nick Clement of Men’s File to shoot some of London’s creative personalities that include musicians, photographers, bloggers and a tailor.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.