Emilio Pucci


Milan: Ever since Peter Dundas took over the helm a few years ago, Pucci has become the go-to brand for fun-loving creatures of the night. This season, the sexy sirens were transported to a Greek island, equipped with a glamorous wardrobe that easily transitioned from day to night, beach to disco. Swirling indigo prints of the region adorned resort staples like cotton tunics and chiffon maxis, worn over crocheted monokinis and summer-ready thigh-high hybrid boots. Billowing dresses were balanced out by rock ‘n’ roll shrunken blazers and hip huggers detailed with lace-up fly-fronts; the same lacings also decorated plunging blouses and scandalous slits on dresses to show off perfectly tanned skin. Although it was a colorful, print-heavy collection, the classic Pucci geos were used in moderation, updated with smudged motifs, muted colors and techno mirror-image configurations. A laidback boho vibe and sandy colors grounded the collection, while crafty details, like macramé accents and mosaic-like beadwork, enhanced the luxury and showed off Dundas’s technical prowess. With all the daring cuts and flashy silhouettes, however, these intricacies were probably the last thing on viewers’ minds. Judging by the enthusiastic reception from front-rowers, like Kylie Minogue and Jada Pinkett, this sultry collection has already won over the starlet crowd.

View Collection Images

View Runway Video

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Request a demo to experience WGSN.

Related Stories

printed silk

Catwalk trend alert: Printed silk

Milan Design Week

Milan Design Week 2018: Three must-see exhibitions


Catwalk trend alert: Dystopia