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Emerging Talent: Bright Young Things at Selfridges

London department store Selfridges has today launched the second edition of the annual Bright Young Things initiative.

The project aims to nurture up and coming talents across fashion, art, design and food, and a crop of young,  tastemakers have been selected to each create a window for the Oxford Street store.

Menswear and womenswear designers include Alex Mattison, Sorcha O’Raghallaigh, Shaun Samson and Maarten van der Horst, while Becky Sloan – member of This Is It collective – will present an interiors led display, and for food, coffee roaster Jack Coleman and the Young British Foodies judges (as reported on last summer) have enlisted the creative help of a lucky food enthusiast for their window; the winner of a competition held before Christmas.

Items from the designers, featured in their displays and in a pop-up shop, will be available for purchase in-store and online, providing a major platform for these flourishing starlets to display and sell their work.

An additional window is enabling seven designers from the University of the Arts London’s Future Map programme to showcase their talents, including Alex Kwan, Chieh Ting Huang, Joanna Mires, Jy Yeon Suh, Karin Soderquist, Matthew Nicholson and Pip Jolley.

“It is important to focus on the young designers.  They are the future,” explains Selfridges’ buyer for contemporary womenswear, Alex Iancovici.

The windows and in-store pop-up shop will be in place until the end of February 2012. – Samantha Fox

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