Emerging Talent / Art & Design: Nanushka Beta Store

A collective of six architecture students have designed the interior of a temporary retail space in Budapest for emerging fashion label Nanushka.

In response to an advertisement posted across various University campuses by young designer and label owner Szandra Sándor, a group of six eager students were selected to transform a former dead space in as little as three weeks, including Daniel Balo, Zsofia Dobos, Dora Medveczky, Judit Emese Konopas and Noemi Varga.

The temporary nature of the project meant that designers could leave no permanent mark such as drilling or nails, and had to work to a low budget.  Taking this as inspiration, while reflecting the designers rugged, Hungarian fashion aesthetic and natural color palette, they worked with raw and found objects including bundles of wooden logs to display accessories and rusted steel for clothing racks – only utilizing materials that could be re-cycled or re-used after the project.

Stylesight recently reported on the Exchange Hotel in Amsterdam where eight students from the Amsterdam Fashion Institute were commissioned to each dress a room as they would a model or mannequin.

Projects like this not only provide an experimental platform for young graduates to collaborate and showcase their work, but also create new partnerships and new interpretations for existing labels and brands.

The shop – 17 Deák Ferenc Street, Budapest.  Items from the Nanushka Fall / Winter 2011 collection can also be seen here. – Samantha Fox

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