5 emerging designers you need to know ahead of NY Fashion Week

Músed Spring '16 Lookbook.

Millennials and Generation Z designers are making big waves in the fashion world, and in many cases inspiring larger houses who are drawing from their collections, or even collaborating with them. Gucci has grown their cool factor exponentially by collaborating with artists like GucciGhost and Geeohsnap, and designers like Nanette Lepore and Henry Holland have both worked with the whimsical and cheeky brand ‘Eddie Eddie by Billy Tommy’.

Ahead of the upcoming Fall Fashion week, check out these five designers who are changing the face of fashion as we know it. From genderless dressing to internet inspired themes, these designers are definitely ones to watch.

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MUSED Designer Lindsay Jones has worked with the likes of Zac Posen and Marc Jacobs, and is now branching out with her own label,  Músed. Working heavily with silks and organza, her line has an ethereal, goddess tone while still feeling modern and edgy. Jones uses her own personal muses, such as Richie Shazam and Seashell Coker, in her runway shows & lookbooks. She often dresses men in women’s clothing and vice versa, transforming her line into genderless clothing that anyone can wear.

WHATEVER21 –Alt and #HealthGoth designer Brian Whatever, has worked on collaborations with Google Fashion Plus in Mexico City and dressed Felix Bernstein’s performers for his show at the Whitney Museum of Art.


His collection keeps that ‘too cool to sweat at the gym’ feeling going strong, and has also started incorporating denim in fresh, unconventional ways.


SEXT PIXELS – Designer Sarah Lathrop has been designing plastic clothing for years and big names are starting to take notice. Plastic has recently been incorporated into collections from Valentino to Loewe, and her clothes have been worn by the likes of Rei Kawakubo, of Comme de Garcons, and Lady Fag, an NYC nightlife influencer. Lathrop’s designs are heavily influenced by the internet and draws on iPhone, computer design, and glitchy themes in a lighthearted way.

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IKUMI – Ikumi is a Japanese model-turned-designer who works strictly in black and white. Her clothes have a touch edge, and she often mixes soft furs with hard elements such as spikes over model’s faces for runway shows. She also incorporates a ‘circle triangle square’ geometric theme into many of her pieces and has a corresponding zine that showcases her clothing line and photography.

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YTINIFNINFINITY-  (iYtinifninfinity is infinity spelled backwards then forwards) – Mexican designer Victor Barragan has a unique way of styling his collections, which range from clothing, to jewellery & accessories.


He often showcases his jewellery on fruit or food, with overtly sexualized overtones. He also incorporates food into his clothing, for example he made handbags in the shape of lettuce and eggplants.

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He also likes to mix themes – be it denim pants turned into a dress, or mixing *NSYNC and Metallica logos on t-shirts. His unparalleled branding has garnered him a large Instagram following, and a great deal of attention during past fashion weeks, due to his unconventional presentations. Catch him at Made during NY Fashion Week this September 8th with his namesake line BARRAGÁN NYC.


Like this? Follow WGSN writer and contributor Kara Mullins on Instagram here

Want more? Check out our blog on the Five Central Saint Martins graduate designers to watch this year.

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