Jan 18, 2017 | By Vittoria Toffoli
Experience Lifestyle & Interiors on WGSN.
Aug 30, 2013
Design Trade Copenhagen has been launched this year in response to countless requests from the industry, and it aims to become an international referential event to scout new products from established and up-and-coming brands, and to discuss new trends in interior design. The focus is on Scandinavia, with a close-eye on Germany, Poland and the Baltic countries.
A whole section has been dedicated to fresh talent. At Talent Street the protagonists of tomorrow are featured in a setting that is inspired by urban life, the city and its surroundings, where concepts and products stand out and catch the visitor’s eye. In addition, nine of the most influential European design and interiors bloggers have a dedicated space called Blogger’s Zone to constantly bring live updates on the latest trends from the show.
Complimentary to the show’s fist day, the 2013 New Talent Prize was awarded to Sanghyeok Lee for his Useful Arbeitsloser (Jobless) project; a series of furniture pieces inspired by scaffolding and its resemblance to a foreign designer’s life – always in movement and often temporary. The furniture is assembled as easily as it is disassembled, with simple brass joints holding the structure together
“The brass joints symbolize the weight of life and the act of screwing the joints is a part of a life to create comfort,” he explains. “While life becomes heavy and our space of living gets more spacious, the furniture we have around us are getting lighter and feels more indifferent. The form and structure of Useful Arbeitsloser (Jobless) is a story of nomad, imperfect lives and furniture of the contemporaries.”
Lee is a recent graduate of the prestigious Design Academy Eindhoven in the Netherlands. As part of the prize, the designer will receive a three months residency at the Danish Art Workshops, a two-week exhibition at Normann Copenhagen’s flagship store, and a space at the 2014 Stockholm Furniture Fair.
The next Design Trade Copenhagen will take place January 8 – 10, 2014, and the Stockholm Furniture and Lighting Fair is scheduled for February 4 – 8, 2014 – keep watching the site for our forthcoming coverage. – Gemma Riberti
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.