May 24, 2018 | By Lourdes Linares
This week, Elle Magazine launched Premium Vintage, a new web series that explores how vintage influences current fashion and trends. The series premiered on June 8, 2010 on Elle.com with a lingerie themed episode that culminated in a sweepstakes to win some vintage inspired unmentionables from Vanity Fair lingerie. The 3-4 minute segments will be hosted by former model and MTV contributor Andrea Grove Kaplan, and feature a rotating cast of designers, stylists, fashion editors, and celebrities speaking about the vintage items that inspire them.
“I’ve always been obsessed with vintage as are most fashion designers that source inspiration from flea markets and eBay to second-hand thrifts,” says ELLE Fashion News Director Anne Slowey. “For our Premium Vintage series, some of the world’s biggest fashion names welcome us into their studios to talk about their passion for history.” The series also features weekly ‘How-to’ segments where industry experts explain how to incorporate some vintage into your wardrobe including vintage hair and makeup tips.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.