Jun 16, 2017 | By Alice Gividen
Get more Denim insights as a WGSN subscriber
Mar 27, 2015
French fashion label Elevenparis taps Brice Partouche, founder of denim brand April 77 to help co-create their debut denim collection.
We’re big fans of April 77 so we were excited to hear the news that founder Brice Partouche was involved in the development local Parisian fashion label Elevenparis on their upcoming denim line. Dan Cohen, one of Elenparis’ two founders said “the idea of reaching out to Brice seemed natural, for his design expertise and his connections in the manufacturing world.” The pair spent weeks in the April 77 creative studios working on fabrics, washes, labels, cuts and patches. Taking a similar line to April 77’s rock infused jeans, the collection focuses on simple jeanswear essentials; no unnecessary flourishes to the cuts of colours, rather indispensable pieces for the urban wardrobe; boyfriend, 7/8 skinny, slim and regular cuts for both guys and girls. The jeans are stocked in the Elevenparis stores as of now. Retail prices roughly range between €100-130.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.