Oct 19, 2017 | By WGSN Insider
A man hot on the typographical scene is Alex Trochut, an impressive Barcelona-based graphic designer, type manipulator and creative illustrator. His elegant, fluid-formed graphic design and type seem to be everywhere you look at the moment. Trochut, although still early in his career, is already making a global creative impression with design collaborations with Absolut, Adidas, British Airways, Coca-Cola, Nike, Wired Magazine and Saatchi & Saatchi to name but a few.
Trochut’s creative trademark is his amazing 3-D formed font work and free-flowing illustrative hand feel.
Trochut’s illustrations, designs and typography take the modern notion of minimalism and flip it on its side. Trochut’s work philosophy is “more is more.” It is rich with elegant, brilliantly detailed executions that simultaneously convey indulgence and careful, restrained control. Trochut is driven by a desire to constantly evolve, which can be seen in his eclectic body of work.
Check out more of his incredible work on his newly updated site www.alextrochut.com.
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