Jan 03, 2018 | By Sandra Halliday
Over Memorial Day weekend, on Friday night, May 24th 2013, the electrifying Electric Run took place in Los Angeles, California for its second tour stop this spring. The 5K run/walk went down in the evening hours where athletes were encouraged by its website “to get their glow on by dressing up with neon attire and glow accessories.” Over 10,000 attendees took took part in the festivities where host Vanessa Hudgens and celebrity DJ Charissa Saverio, aka DJ Rapp kept the energy high.
Attendees truly took the event organizers advice and came prepared with glow sticks while dressed to the nines in a plethora of neon ensembles from head-to-toe – a trend we’ve been following for over a year where we shined a light at in our Running Capsule last October and feature story ACTIVE RAVE.
With locations all across the United States in multiple cities now, it’s not surprising how big and how much the runs have evolved over the past year. The next Electric Run events will have two more coming up this spring: St. Paul, MN on May 31st and Des Moines, IA on June 15th.
Rest assured. We’ll definitely be following this amazing event moving forward…glow sticks in hand!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.