Mar 27, 2019 | By Volker Ketteniss
Big data meets consumer insights. Experience WGSN.
Mar 06, 2015
Alber Elbaz ticked plenty of the right trend boxes with his latest Lanvin collection as he sent out a touch of the 70s, plenty of texture, fringing, long belts, capes and more.
But it was more than just a rollcall of trends. For Lanvin’s 125th anniversary he gave us a collection that was pure Elbaz and that answered the autumn/winter clothing needs of his particular wealthy, fashion-conscious customer who wants to look good rather than just fashionable.
And in doing that he made a number of pieces the high street will be onto in a flash. Those rope and tassel belts for a start. The leather/suede/snakeskin vertical stripes on knee-length boots. The short, raw-edged fringed trims on dresses that morphed into longer sheepskin fringes on outerwear pieces. And those statement belts that coiled from neckline to waist.
Beneath the elaborate styling for the show, what he gave his customers was a parade of wearable – and very simple – dresses, sophisticated tailoring in a lean silhouette, Grecian dresses (ideal for weddings, special occasions and low-key red carpets), a relaxed tux suit, and easy wrap skirts.
There is always a lot of debate during fashion week about how much of what we see on the runway will actually be delivered in-store with the general conclusion being that the pre-collections are much more commercial.
But at Lanvin yesterday, the critics agreed that this was a collection full of pieces women will want to wear – and that shouldn’t end up on the markdown rail next January.
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