12 hours ago | By Daisy Schofield
Request a demo to see WGSN for yourself.
Housed in the middle of the Cheongdam area, el is a French, vintage-style shop stocked with French labels and several European brands on display in a clean, minimalist setting. Names include Sinequanone, Iro, Hotel Particulier, Anne Willi, Texier and S=YZ, many of which are unfamiliar to domestic customers. The owner, Dae woo Lee, directly imports her hot selection of women’s clothing, accessories and shoes from France.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.