Housed in the middle of the Cheongdam area, el is a French, vintage-style shop stocked with French labels and several European brands on display in a clean, minimalist setting. Names include Sinequanone, Iro, Hotel Particulier, Anne Willi, Texier and S=YZ, many of which are unfamiliar to domestic customers. The owner, Dae woo Lee, directly imports her hot selection of women’s clothing, accessories and shoes from France.

1F Sun Bldg. 93-4, Cheongdam-Dong,

Gangnam-Gu, Seoul, South Korea

Tel: +82 2 541 7060



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