Eight women truly inspiring pre-millennials
By Carla Buzasi

They’ve got disposable income and love media but have their own mind. So who’s inspiring pre-millennial women? These eight, says WGSN Global Chief Content Officer Carla Buzasi

Jul 23, 2015
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They don’t want to be Tanya Burr, but they love YouTube. They want advice but know their own minds. So who is influencing pre-millennial women? For British women, these are the eight making the biggest impact…

Deliciously Ella

1. Deliciously Ella: Inspiring a generation of women to choose kale over chocolate at the checkout.

sali-hughes

2. Sali Hughes: Guardian beauty columnist and author of Pretty Honest. Best bob in the business with a perfectly rouged cheek that’s not turned by stupidly priced products.

Caroline Hirons

3. Caroline Hirons: Skincare expert who breaks through the bullshit.

Sasha WIlkins

4. Liberty London Girl: Foodie fashion editor. As likely to turn you on to an amazing place to buy heritage tomatoes as prompt the purchase of a new pair of shoes.

Garance Dore

5. Garance Dore: Impeccably dressed fashion photographer, illustrator and brand collaborator.

carla-hemsley

6. Jasmine & Melissa Hemsley: Probably the reason you’ve got a spiralizer in your kitchen.

Rachel Brathen

7. Rachel Brathen, aka Yoga Girl: Aruba-living, Swedish-born yoga teacher who coined the much-used hashtag #yogaeverydamnday.

lauren-laverne

8. Lauren Laverne: DJ, broadcaster, columnist and now, as co-founder of The Pool, internet entrepreneur.

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KNOW YOUR CUSTOMER: But how, you ask? With WGSN’s genius Market Intelligence team. Find out more.


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