18 hours ago | By Carlene Thomas Bailey
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They don’t want to be Tanya Burr, but they love YouTube. They want advice but know their own minds. So who is influencing pre-millennial women? For British women, these are the eight making the biggest impact…
1. Deliciously Ella: Inspiring a generation of women to choose kale over chocolate at the checkout.
2. Sali Hughes: Guardian beauty columnist and author of Pretty Honest. Best bob in the business with a perfectly rouged cheek that’s not turned by stupidly priced products.
3. Caroline Hirons: Skincare expert who breaks through the bullshit.
4. Liberty London Girl: Foodie fashion editor. As likely to turn you on to an amazing place to buy heritage tomatoes as prompt the purchase of a new pair of shoes.
5. Garance Dore: Impeccably dressed fashion photographer, illustrator and brand collaborator.
6. Jasmine & Melissa Hemsley: Probably the reason you’ve got a spiralizer in your kitchen.
7. Rachel Brathen, aka Yoga Girl: Aruba-living, Swedish-born yoga teacher who coined the much-used hashtag #yogaeverydamnday.
8. Lauren Laverne: DJ, broadcaster, columnist and now, as co-founder of The Pool, internet entrepreneur.
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