Edwin Presents “North of the South” S/S 14 Womenswear Film

The final instalment of Edwin’s FURTHER Crew’s trip to Serra d’Arga, takes a closer look at the Spring/Summer 2014 Womenswear Collection.

Earlier this month we showcased Edwin-Europe’s S/S 14 FURTHER campaign with the short film North of the South that followed the team as they made the trip to Serra d’Arga, north of Porto. Dressed head to toe in the brands latest threads, the guys along with their girlfriends hit the sun kissed mountains on vintage bikes and army for a few days of adventure on the road. While the first video focused on the Edwin’s menswear collection, the second instalment highlights the growing womenswear line, headed up by newly appointed designer, Pascale Koehl.

Below is a description of the season’s theme from Edwin:

“Edwin’s Spring / Summer 2014 Women’s collection crosses time and space and journeys into the present. Led by the iconic female figures of the 1970’s Road movie including Sissy Spacek in Terrence Malick’s ‘Badlands’ and Laurie Bird in Monte Hellman’s ‘Two-Lane Blacktop’. Female odes to freedom, dreams, innocence, recklessness and adventure; wavering between nonchalance and casual masculinity, feminine gentleness and sensitivity.”

The womenswear collection is available at our London and Paris stores, in selected retailers across Europe and online.


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