Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Nov 11, 2013
After the store opening in London in 2012, Edwin continues to expand its standalone retail portfolio with its second brick and mortar opening in the 11ème Arrondissement, Paris’ central shopping district. Like the debut East London location, the Edwin team looked to a local design talent to create the interior for the store. The space has been designed by the Lyon based interior design studio LALLY x BERGER who have taken a minimalist and concept-driven approach to showcase the selection of premium denims. The layout uses polished concrete floors, clean wood and powder coated metal modular frames to create a clean and clinical atmosphere.
Find the Edwin store at 33 Rue de Charonne, 75011 Paris. This is the third european city to carry the entire collection.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.