Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Edwin Europe produced a jean for S/S 11, but not a jean as you know it …
Using new technology called Ink Max, Edwin created an Organic ecru cotton jean, printed with a perfect and precise replica of a destroyed denim jean to create new ‘virtual denim’ jeans.
Ink Max was invented and developed as a joint venture between Mitsubishi Pencil Co.. Ltd and Itocho Corporation. The technology existed, although Edwin is the first to apply this technology commercially within the clothing industry. The clever thing about Ink Max Technology is that the ink dot is a quarter of the size of a normal ink dot, creating the finest detail.
This range of jeans is ecologically better for the environment; the manufacturing of the fabric takes up no water and uses minimal chemicals.
Edwin believes that this new technological print development could be the future of denim washing, much like the evolution of stone washing and laser treatments. They aim to create the synergy between technology and ecology and also step towards the future of the denim industry with this special project.
For additional trompe l’oeil info and inspiration, take a look at our Trend Alert on Printed Denim.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.