Jan 17, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Last Thursday, Edwin invited their friends and family down to their Shoreditch store for the preview of the S/S 13 FURTHER film — a short movie following Edwin Europe and Kingdom of Kicks on their jaunt from London to Biarritz and back again.
Last summer Edwin revealed their striking S/S 13 lookbook that documented the incredible road trip that they endured with longtime friends, Kingdom of Kicks. Photographer Sam Christmas (from Natural Habits) was pulled in to document the roundtrip from London to Biarritz that saw the crew of bikers take to the open roads, mountains and beaches on an open-ended trip of discovery.
To accompany the shoot, Edwin also created a short film that tracked the entire trip that pulled together the narrative of the lookbook. The beautiful cinematography and gritty soundtrack by Junior Kimbrough are the perfect complement to the tough Japanese fabrics and rugged silhouettes offered in the film. Expanding on the label’s foundation in denim, the film reveals a selection of five-pocket fits in combination with various denim jackets and printed tees. The Kingdom of Kicks custom-built bikes and hand-painted motifs by Ornamental Conifer bring further visual appeal to the film that is set for release later this year.
Head over to Edwin London page to check out photos from night.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.