Sep 20, 2017 | By Lizzy Bowring
Get more Denim insights as a WGSN subscriber
Japanese brand EDWIN offers us a peek into their complicated, high-quality denim making process in this informative and entertaining short video.
The authentic denim brand, released this short movie, documenting the entire process involved in creating a pair of their jeans. The video offers a unique look into the innovation and craftsmanship the brand prides itself upon, from utilizing exclusive fabrics and construction to unique technology, hand wash processes, and continual progression in design and fit. Detailing everything from the stitching of the pockets to the hand distressing and washing of the jeans, EDWIN has made an excellent choice by showing consumers exactly how much hard work and effort goes into creating one pair of their premium denim jeans.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.