19 hours ago | By Lizzy Bowring
Request a demo to experience WGSN.
New York: Now a part of LVMH’s distinguished roster of brands, Bono-backed eco label Edun upped its street and style cred this season by enlisting Paris-based designer Sharon Wauchob to design. Working with organic and fair trade materials from Africa, Wauchob created a chic collection that honored the vast continent without being too referential. Organic cotton from Uganda fashioned crisp poncho-style button-ups and base-layer shirtdresses that could easily fit into many a downtown trendsetter’s wardrobe. Digitized patchwork prints of tribal motifs enlivened languid maxi dresses and relaxed button-ups, while shades of rust and tan on suede shirts and tailored anoraks captured the arid landscape of the desert lands. The slashed-yet-sophisticated styles that characterize Wauchob’s own collection made an appearance here in edgy spiderweb sweater dresses and tanks, which only proved that environmental responsibility does not have to come at the expense of fashion.
View Collection Images
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.