Jun 21, 2018 | By Quentin Humphrey
Stylesight’s Graphics Team brings you a selection of the most inspirational and directional visuals seen on the web recently. This weekly highlight looks at the widely used sans-serif typeface, Helvetica.
First developed in 1957 by Swiss designer Max Miedinger with Eduard Hoffman, Helvetica has withstood the test of time and continues to be loved by illustrators and designers for its clean simple lines.
The aim of Helvetica was to create a neutral typeface design that had great clarity and could be used on a wide variety of signage.
This documentary, by renowned filmmaker and producer Gary Hustwit, highlights just how popular Helvetica still is, it can be seen everywhere. Next time you’re walking down the street, see how many Helvetica signs you can spot!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.