Apr 02, 2019 | By Joanne Thomas
The Active Team is always excited to support artists and brands that are willing to go that extra mile when it comes to creating meaningful and directional initiatives. So we are thrilled to announce the release of Element Eden’s trailer “Eden: The Story of Element Eden”, a film that captures the story of Element’s womens apparel collection, as well as what it means to be a part of the global family of “Eden Advocates“.
The film itself was co-directed by Amber B Dianda and Kirk Dianda, who documented all the products and personalities behind the brand. To string the story along, Amber created a set of handmade stop-motion animations that not only help tell the story of Eden, but also represent the brand’s quirky personality while detailing creativity and fashion. The Original soundtrack is by Loren Humphry.
We actually featured an interview with one of our favorite Advocates, Crista Leonard, after the initial launch of the project a few months back. The beauty of this collection, and the Eden Advocates…it speaks to a wide range of women all over the globe that are committed to art, creation, community and environmental awareness. What a brilliant combo.
Beginning December 8 thru February 9, “Behind the Seams” clips will launch, Thursday of every week, in conjunction with a weekly contest to win a one of a kind piece of Advocate art. (Various clips will feature the private launch event, making of the video, Advocate/designer interviews, etc.) So tune in ladies, this is a magical moment – Jeanine Pesce
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.