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Meet the Instagram-worthy eco brands that deliver on style (no filter required)

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If you still think that eco products only come in raw, naked, sandy colourways, think again.

Natural colours can be bright, and two new brands are showing the way at Chicago’s IHHS this year.

 

EcoSouLife

EcoSouLife‘s booth caught our eye, not just because of its friendly, smiley staff, but also because it was vibrant with greens, blues, pinks and oranges. And when they told us that the bold hues were achieved with 100% natural pigments, well, we just clapped our hands. Launching in the US this month, the brand is one of the fastest growing manufacturers of bio-degradable tableware products in the industry. Their products are made from materials as varied as rice husk, corn starch, bamboo or palm leaves, and will only bio-degrade when you put them in earth. So really, they are as durable as ceramic. Oh, hang on, even more actually, as they don’t break. 2-IMG_3986

And how great is that for disposable partyware. You can have a birthday picnic and then when the party is over, you can throw away the dishes and they will decompose. It’s the quickest clean-up, with a clear conscience.

Re-Play

Another new exhibitor at the show, Re-Play makes plates, bowls and utensils from recycled milk jugs. And they are available in a fresh and fun colour palette, ideal for getting kids interested in sustainability. What’s more, they can be recycled over and over again.

4-IMG_3907In 2017, we are going to talk about natural dyes, and about beautiful waste a lot, as sustainability will shift from an add-on into an industry standard, driven by consumer demand.

Subscribers can read more about this major trend in our Design Matters and Earthed forecast.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

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