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eBay Moves to Park Ave.

eBay puts an inspiration shop on Park Ave.

eBay has teamed up with designer Jonathan Adler to launch a “shoppable storefront” on 404 Park Avenue South in New York City.

The space features various products chosen by top trendsetters like Coco Rocha, Charlotte Ronson, Liz Lange and others, who were asked to compile their fall shopping wishlists. Items are accompanied with QR codes, which shoppers scan using the eBay app. Scanning a code brings the user to a buy page in the app–hence the 24-hour shopping experience.

Richelle Parham, chief marketing officer of eBay North America commented on the reasoning behind the project: “Consumers today expect to shop how they want, when they want – and mobile technology is blurring the lines between online and offline retail to meet this demand. The Inspiration Shop brings to life how eBay enables people to immediately act on their passion for shopping in this new commerce environment. Collaborating with a creative visionary like Jonathan Adler helps us present this innovative experience in such a chic and compelling way.”

 

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