Apr 03, 2017 | By WGSN Insider
The Pink Clouds for Grey Days homepage.
As online retail continues to diversify and expand, so has the market for vintage vendors selling highly-curated collections online. Enter Pink Clouds for Grey Days, a website dedicated to bringing some of the best vintage out there to a wider audience. Following in the footsteps of online success stories like Net-a-Porter, Pink Clouds for Grey Days features a sleek, streamlined site design with professional models posing in the latest offerings, well-styled with modern accessories that are often also for sale. Alternative suggestions of *new clothing* accompany each item, re-directing shoppers to other sites carrying the bounty in question. A recent spin through the site’s latest looks yielded great cocktail dresses and evening wear to round out the holidays, alongside a cheerful selection of cruise/resort-friendly statement pieces by the likes of Bill Blass, Lanvin, Emanuel Ungaro, Balmain, and more, from the 1960s-1990s. Special ‘The Fix‘ sales feature an opportunity to shop the vintage closets of industry insiders like casting director Natalie Joos, unique ink wash paintings of street fashion by Retoyman, and more in what is sure to evolve into an interesting arena for shopping and exchange. Watch this space.
Below, shots of the homepage and a selection of our favorite pieces ready for the shopping cart.
A color-coordinated selection of holiday pieces ready for the taking.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.