Dutch Design: What Design Can Do!

The third edition of annual design conference, What Design Can Do!, celebrates the impact, power and relevancy of design.

An annual event based in Amsterdam, this “activist” conference explores the power of design to address urgent issues of today’s world. Located across the capital over two thought-provoking days, the event schedule is full of international speakers, workshops and 12 break-out sessions a day.

Speakers come from a wide array of design-related roles ranging from urban planners to educators. This year the event theme is Collaboration and the event sees talks from Urban-Think Tank, head of design at Twitter, Mike Kruzeniski, and Mexican artist Pedro Reyes. Throughout the conference a book is being compiled detailing the outcomes of the event and will be presented at the end of the conference.

Founded by a group of Dutch designers, whose mission was to create a multidisciplinary design event in an international setting, What Design Can Do aims to become the largest design conference in Europe.

As conference director, Richard van der Laken told Domus “the conference is also a vehicle — we want to tell a story about the relevance of design. For us it is very important to launch a call to action to designers themselves: what is your relevance as a designer, what do you bring to the table?”

The event runs from the 16 to 17 May and is located at the Stadsschouwburg Theatre, Amsterdam. –Babette Radclyffe-Thomas

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.