Dubai Gets Iconic

With a truly dazzling array of fashion, accessories and footwear for women, men and children, as well as beauty, fragrance, housewares and food, Dubai’s massive Iconic department store is sure to have something for the whole family.

Open since February and brought to you by the Landmark Group, the Deira City Centre location of Iconic claims to be “70,000 square feet of pure retail theater,” and it does not disappoint. The scale of this retail behemoth cannot be exaggerated, with multiple escalators ferrying eager shoppers from one meticulously organized and beautifully displayed part of the store to another.

In myriad departments such as Sport/Beach, Denim, and Trend, over 200 fashion and lifestyle brands vie for space at Iconic, with some 70 niche and cult brands available for the first time in the UAE.  While many brands are imported, there’s a healthy selection of local talent available in the Boutique department, with a mix of price points and styles to assure that every customer will be able to find that something special.

Ladies will delight in the 2,000 square feet dedicated to accessories, as well as the well-stocked beauty and fragrance departments featuring a high-end collection of designer names.

Inspired by the flea markets of New York City, the store’s Soho section is filled with a fun edit of knick-knacks, art and homewares perfect for gift-giving or jazzing up your abode, while Bite cafe and Wild Ginger pan-Asian restaurant provide patrons with some much-needed re-fueling after hours spent shopping.


Deira City Centre, Deira, Dubai

04 294 3444

Open Sunday-Wednesday 10am-10pm, Thursday-Saturday 10am-midnight

–Ashley Churchill


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